Logo Variations

When I start developing a logo there really are many different ways a design can go – here are 4 examples of the same logo each with a distinctly different feel. This is a prime example of why a designer needs to sit down with a client and learn about what it is that they do. It’s only when you have a firm grasp on their identity that you have any hope of creating a design that carries with it those values. Otherwise it’s just like throwing ammo down range and hoping you hit something.