Fetching Creativity
Branding
For many years, I’ve been helping organizations and individuals transform ideas, philosophies, and personalities into visual identities. Reducing something complex to a shape, colour palette, or typeface can be a daunting task, but it’s also one of the most rewarding parts of design.
The projects below represent a collection of brands, visual languages, and identity systems I’ve developed over the course of my career.
Wilhelm Presents: Frightening Tales & Other Weird Stories
In 2020, I created Wilhelm Presents: Frightening Tales, a horror fiction podcast featuring stories from authors around the world.
As the show evolved, so did its identity. What began as a podcast focused exclusively on horror expanded to include strange fiction, dark fantasy, and other forms of the weird. The original logo reflected the show’s horror roots, while the updated identity broadened the brand to support a wider range of supernatural and speculative storytelling.
The redesign preserved the recognizable hand-crafted character of the original mark while creating space for the podcast’s growing scope and audience.
The Department of Curious Findings
In 2026, author M. G. Wilhelm began developing The Department of Curious Findings, a speculative fiction novel exploring curiosity, classification, and emergent intelligence. Alongside the manuscript, a visual identity was created to establish the tone and personality of the world. The mark was intentionally designed to feel antique, imperfect, and timeworn, reflecting the Department’s long and mysterious history.
Toronto Grizzlies Football
In 2018, I was approached by a coach from the Toronto Grizzlies Football Club, a not-for-profit organization dedicated to providing young people with a positive team environment and opportunities through sport.
The club wanted a professional visual identity that players, families, and supporters could rally behind. The goal was to create a brand that would feel credible, established, and inspiring while helping the organization present itself with the same confidence as larger competitive programs.
Working closely with the team, I developed the club’s visual identity and website, creating a cohesive presence that reflected the organization’s values and ambitions. The final brand was enthusiastically received and became a source of pride for the club, helping reinforce the sense of belonging and community at the heart of the program.
