Fetching Creativity
Product Design
Hello, I’m Wilhelm.
A Senior Product Designer focused on helping people navigate complex information, systems, and decisions through UX, accessibility, information architecture, and design systems for more than 20 years.
Case Studies:
Evolving the Instacart.ca
Shopping Experience
Designed a concept shopping experience that extended Instacart’s brand language while improving product discovery, information hierarchy, and purchasing flow.
Concept Redesign • Product Design • Systems Thinking • Independent Exploration
“Mark has an exceptional ability to uncover what clients are really trying to achieve, even when they struggle to articulate it themselves.”
Mark Provencher
Former President & CEO
Ontario College Application Service
Redesigning the Ontario Colleges
Discovery Experience
Designed a discovery ecosystem that helped prospective students explore programs, colleges, and educational opportunities across Ontario.
7M annual users • Ontario’s 24 public colleges • Sole Product Designer
Designing a Visual Language
for the Learner Journey
Created a scalable visual language system that improved navigation, orientation, and wayfinding throughout the college application process.
7M annual users • Sole Product Designer
“What has always impressed me most is that Mark understands design is about far more than creating something visually appealing. Great design solves problems, tells stories, and helps organizations connect with people. “
Mark Provencher
Former President & CEO
Ontario College Application Service
Rethinking Event Discovery
Addressed the challenge of information density by transforming the calendar from a date-based utility into an event discovery tool. The resulting design improved scalability, supported future growth, and streamlined access to event information.
7M annual users • Sole Product Designer
Expanding the Brand
into a Scalable System
Built a scalable visual language that helped prospective students navigate apprenticeship pathways and understand complex educational information.
Sole Product Designer