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Rethinking Event Discovery

Platform:
ontariocolleges.ca

Users:
Prospective students exploring post-secondary education opportunities in Ontario

Scale:
Serving Ontario’s 24 public colleges and supporting
millions of student interactions annually

Role:
Product Designer

My Contributions 

  • Product Design Lead
  • User Journey Mapping
  • Information Architecture
  • Event Discovery Strategy
  • Calendar Experience Design
  • Interaction Design
  • Wireframing & Prototyping
  • Accessibility & Inclusive Design
  • Design Systems Integration
  • Stakeholder Collaboration

Team:

Product Manager • Developers • Content Specialists

 

Project Overview

 

The primary challenge was information density. Traditional calendars place event information within the confines of a date cell, creating a scalability problem as the number of events grows. I needed a solution that could clearly communicate the presence of events on a given day, indicate event volume, and provide access to event details without overwhelming the calendar itself.

Rethinking the Calendar Experience

Challenge

  • Traditional calendars provided limited space for event information.
  • Multiple event types required consistent presentation and user guidance.
  • High event volume risked cluttering the interface and reducing discoverability.

Solution

  • Designed a reusable event card system that adapted to multiple event scenarios.
  • Standardized event metadata, registration actions, and audience-specific messaging.
  • Introduced an expandable event panel that surfaced busy days without overwhelming the calendar.

Outcome

  • Received positive feedback for its usability, scalability, and visual clarity.
  • Demonstrated how event discovery could evolve beyond a traditional calendar.
  • Established reusable design patterns that informed future thinking, even as project priorities shifted.

Reimagined a traditional calendar as an event discovery tool, helping users explore opportunities without sacrificing context.

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Scalable Event Components

Ontario College Navigation

Key Takeaways

This concept reinforced my belief that exploration is never wasted. Even when a solution doesn’t reach production, the process of challenging assumptions, testing alternatives, and designing scalable systems strengthens future products and leads to better design decisions.